A ground-up redesign of my personal logo based on the Utah teapot, bringing softer edges, cleaner lines, bolder shapes, and a new mint green accent color to complement the red of the octagon. Emphasis was placed on increasing form solidity and eliminating distracting gradients and delicate shapes, which became lost at small sizes or on busy backgrounds. Material Design was used as a base for stylistic choices. Designed in Adobe Illustrator.
Posted October 17, 2019 in Graphic Design
Project type: Personal
Social Media